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Отчет DoubleClick Bid Manager

В рамках данного отчета вы можете выгрузить по API из Google Universal Analytics следующие параметры:

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ga:dbmLastEventSite

DV360 Site (CM360 Model)

DIMENSION

DBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventSiteId

DV360 Site ID (CM360 Model)

DIMENSION

DBM site ID where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickAdvertiser

DV360 Advertiser (GA Model)

DIMENSION

DBM advertiser name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickAdvertiserId

DV360 Advertiser ID (GA Model)

DIMENSION

DBM advertiser ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickCreativeId

DV360 Creative ID (GA Model)

DIMENSION

DBM creative ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickExchange

DV360 Exchange (GA Model)

DIMENSION

DBM exchange name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickExchangeId

DV360 Exchange ID (GA Model)

DIMENSION

DBM exchange ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickInsertionOrder

DV360 Insertion Order (GA Model)

DIMENSION

DBM insertion order name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickInsertionOrderId

DV360 Insertion Order ID (GA Model)

DIMENSION

DBM insertion order ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickLineItem

DV360 Line Item NAME (GA Model)

DIMENSION

DBM line item name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickLineItemId

DV360 Line Item ID (GA Model)

DIMENSION

DBM line item ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickSite

DV360 Site (GA Model)

DIMENSION

DBM site name where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmClickSiteId

DV360 Site ID (GA Model)

DIMENSION

DBM site ID where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventAdvertiser

DV360 Advertiser (CM360 Model)

DIMENSION

DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventAdvertiserId

DV360 Advertiser ID (CM360 Model)

DIMENSION

DBM advertiser ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventCreativeId

DV360 Creative ID (CM360 Model)

DIMENSION

DBM creative ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventExchange

DV360 Exchange (CM360 Model)

DIMENSION

DBM exchange name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventExchangeId

DV360 Exchange ID (CM360 Model)

DIMENSION

DBM exchange ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventInsertionOrder

DV360 Insertion Order (CM360 Model)

DIMENSION

DBM insertion order name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventInsertionOrderId

DV360 Insertion Order ID (CM360 Model)

DIMENSION

DBM insertion order ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventLineItem

DV360 Line Item (CM360 Model)

DIMENSION

DBM line item name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmLastEventLineItemId

DV360 Line Item ID (CM360 Model)

DIMENSION

DBM line item ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM).

ga:dbmCPA

DV360 eCPA

METRIC

DBM Revenue eCPA (Analytics 360 only, requires integration with DBM).

ga:dbmCPC

DV360 eCPC

METRIC

DBM Revenue eCPC (Analytics 360 only, requires integration with DBM).

ga:dbmCPM

DV360 eCPM

METRIC

DBM Revenue eCPM (Analytics 360 only, requires integration with DBM).

ga:dbmCTR

DV360 CTR

METRIC

DBM CTR (Analytics 360 only, requires integration with DBM).

ga:dbmClicks

DV360 Clicks

METRIC

DBM Total Clicks (Analytics 360 only, requires integration with DBM).

ga:dbmConversions

DV360 Conversions

METRIC

DBM Total Conversions (Analytics 360 only, requires integration with DBM).

ga:dbmCost

DV360 Cost

METRIC

DBM Cost (Analytics 360 only, requires integration with DBM).

ga:dbmImpressions

DV360 Impressions

METRIC

DBM Total Impressions (Analytics 360 only, requires integration with DBM).

ga:dbmROAS

DV360 ROAS

METRIC

DBM ROAS (Analytics 360 only, requires integration with DBM).

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