Отчет DoubleClick Bid Manager
В рамках данного отчета вы можете выгрузить по API из Google Universal Analytics следующие параметры:
name | ui_name | type | description |
---|---|---|---|
ga:dbmLastEventSite |
DV360 Site (CM360 Model) |
DIMENSION |
DBM site name where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmLastEventSiteId |
DV360 Site ID (CM360 Model) |
DIMENSION |
DBM site ID where the DBM creative was shown and clicked on for the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmClickAdvertiser |
DV360 Advertiser (GA Model) |
DIMENSION |
DBM advertiser name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmClickAdvertiserId |
DV360 Advertiser ID (GA Model) |
DIMENSION |
DBM advertiser ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmClickCreativeId |
DV360 Creative ID (GA Model) |
DIMENSION |
DBM creative ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmClickExchange |
DV360 Exchange (GA Model) |
DIMENSION |
DBM exchange name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmClickExchangeId |
DV360 Exchange ID (GA Model) |
DIMENSION |
DBM exchange ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmClickInsertionOrder |
DV360 Insertion Order (GA Model) |
DIMENSION |
DBM insertion order name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmClickInsertionOrderId |
DV360 Insertion Order ID (GA Model) |
DIMENSION |
DBM insertion order ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmClickLineItem |
DV360 Line Item NAME (GA Model) |
DIMENSION |
DBM line item name of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmClickLineItemId |
DV360 Line Item ID (GA Model) |
DIMENSION |
DBM line item ID of the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmClickSite |
DV360 Site (GA Model) |
DIMENSION |
DBM site name where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmClickSiteId |
DV360 Site ID (GA Model) |
DIMENSION |
DBM site ID where the DBM creative was shown and clicked on for the DBM click matching the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmLastEventAdvertiser |
DV360 Advertiser (CM360 Model) |
DIMENSION |
DBM advertiser name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmLastEventAdvertiserId |
DV360 Advertiser ID (CM360 Model) |
DIMENSION |
DBM advertiser ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmLastEventCreativeId |
DV360 Creative ID (CM360 Model) |
DIMENSION |
DBM creative ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmLastEventExchange |
DV360 Exchange (CM360 Model) |
DIMENSION |
DBM exchange name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmLastEventExchangeId |
DV360 Exchange ID (CM360 Model) |
DIMENSION |
DBM exchange ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmLastEventInsertionOrder |
DV360 Insertion Order (CM360 Model) |
DIMENSION |
DBM insertion order name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmLastEventInsertionOrderId |
DV360 Insertion Order ID (CM360 Model) |
DIMENSION |
DBM insertion order ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmLastEventLineItem |
DV360 Line Item (CM360 Model) |
DIMENSION |
DBM line item name of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmLastEventLineItemId |
DV360 Line Item ID (CM360 Model) |
DIMENSION |
DBM line item ID of the last DBM event (impression or click within the DBM lookback window) associated with the Google Analytics session (Analytics 360 only, requires integration with DBM). |
ga:dbmCPA |
DV360 eCPA |
METRIC |
DBM Revenue eCPA (Analytics 360 only, requires integration with DBM). |
ga:dbmCPC |
DV360 eCPC |
METRIC |
DBM Revenue eCPC (Analytics 360 only, requires integration with DBM). |
ga:dbmCPM |
DV360 eCPM |
METRIC |
DBM Revenue eCPM (Analytics 360 only, requires integration with DBM). |
ga:dbmCTR |
DV360 CTR |
METRIC |
DBM CTR (Analytics 360 only, requires integration with DBM). |
ga:dbmClicks |
DV360 Clicks |
METRIC |
DBM Total Clicks (Analytics 360 only, requires integration with DBM). |
ga:dbmConversions |
DV360 Conversions |
METRIC |
DBM Total Conversions (Analytics 360 only, requires integration with DBM). |
ga:dbmCost |
DV360 Cost |
METRIC |
DBM Cost (Analytics 360 only, requires integration with DBM). |
ga:dbmImpressions |
DV360 Impressions |
METRIC |
DBM Total Impressions (Analytics 360 only, requires integration with DBM). |
ga:dbmROAS |
DV360 ROAS |
METRIC |
DBM ROAS (Analytics 360 only, requires integration with DBM). |