Отчет DoubleClick for Publishers

ga:dfpImpressions

GAM Impressions

METRIC

A DFP ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we’ll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpCoverage

GAM Coverage

METRIC

Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the DFP account isn’t able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100 (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpMonetizedPageviews

GAM Monetized Pageviews

METRIC

This measures the total number of pageviews on the property that were shown with an ad from the linked DFP account. Note that a single page can have multiple ad units (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpImpressionsPerSession

GAM Impressions / Session

METRIC

The ratio of DFP ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions) (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpViewableImpressionsPercent

GAM Viewable Impressions %

METRIC

The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users’ browsers and has the opportunity to be seen (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpClicks

GAM Clicks

METRIC

The number of times DFP ads were clicked on the site (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpCTR

GAM CTR

METRIC

The percentage of pageviews that resulted in a click on an DFP ad (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpRevenue

GAM Revenue

METRIC

DFP revenue is an estimate of the total ad revenue based on served impressions (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpRevenuePer1000Sessions

GAM Revenue / 1000 Sessions

METRIC

The total estimated revenue from DFP ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).

ga:dfpECPM

GAM eCPM

METRIC

The effective cost per thousand pageviews. It is the DFP revenue per 1,000 pageviews (DFP linking enabled and Hide DFP Revenue not enabled).