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Отчет Ecommerce

В рамках данного отчета вы можете выгрузить по API из Google Universal Analytics следующие параметры:

nameui_nametypedescription

ga:productCategory

Product Category

DIMENSION

Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce.

ga:transactionId

Transaction ID

DIMENSION

The transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart.

ga:affiliation

Affiliation

DIMENSION

A product affiliation to designate a supplying company or brick and mortar location.

ga:sessionsToTransaction

Sessions to Transaction

DIMENSION

The number of sessions between users’ purchases and the related campaigns that lead to the purchases.

ga:daysToTransaction

Days to Transaction

DIMENSION

The number of days between users’ purchases and the most recent campaign source prior to the purchase.

ga:productSku

Product SKU

DIMENSION

The product SKU, defined in the ecommerce tracking application, for purchased items.

ga:productName

Product

DIMENSION

The product name, supplied by the ecommerce tracking application, for purchased items.

ga:currencyCode

Currency Code

DIMENSION

The local currency code (based on ISO 4217 standard) of the transaction.

ga:transactions

Transactions

METRIC

The total number of transactions.

ga:transactionsPerSession

Ecommerce Conversion Rate

METRIC

The average number of transactions in a session.

ga:transactionRevenue

Revenue

METRIC

The total sale revenue (excluding shipping and tax) of the transaction.

ga:revenuePerTransaction

Avg. Order Value

METRIC

The average revenue of an ecommerce transaction.

ga:transactionRevenuePerSession

Per Session Value

METRIC

Average transaction revenue for a session.

ga:transactionShipping

Shipping

METRIC

The total cost of shipping.

ga:transactionTax

Tax

METRIC

Total tax for the transaction.

ga:totalValue

Total Value

METRIC

Total value for the property (including total revenue and total goal value).

ga:itemQuantity

Quantity

METRIC

Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7.

ga:uniquePurchases

Unique Purchases

METRIC

The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2.

ga:revenuePerItem

Avg. Price

METRIC

The average revenue per item.

ga:itemRevenue

Product Revenue

METRIC

The total revenue from purchased product items.

ga:itemsPerPurchase

Avg. QTY

METRIC

The average quantity of this item (or group of items) sold per purchase.

ga:localTransactionRevenue

Local Revenue

METRIC

Transaction revenue in local currency.

ga:localTransactionShipping

Local Shipping

METRIC

Transaction shipping cost in local currency.

ga:localTransactionTax

Local Tax

METRIC

Transaction tax in local currency.

ga:localItemRevenue

Local Product Revenue

METRIC

Product revenue in local currency.

ga:checkoutOptions

Checkout Options

DIMENSION

User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce).

ga:internalPromotionCreative

Internal Promotion Creative

DIMENSION

The creative content designed for a promotion (Enhanced Ecommerce).

ga:internalPromotionId

Internal Promotion ID

DIMENSION

The ID of the promotion (Enhanced Ecommerce).

ga:internalPromotionName

Internal Promotion Name

DIMENSION

The name of the promotion (Enhanced Ecommerce).

ga:internalPromotionPosition

Internal Promotion Position

DIMENSION

The position of the promotion on the web page or application screen (Enhanced Ecommerce).

ga:orderCouponCode

Order Coupon Code

DIMENSION

Code for the order-level coupon (Enhanced Ecommerce).

ga:productBrand

Product Brand

DIMENSION

The brand name under which the product is sold (Enhanced Ecommerce).

ga:productCategoryHierarchy

Product Category (Enhanced Ecommerce)

DIMENSION

The hierarchical category in which the product is classified (Enhanced Ecommerce).

ga:productCouponCode

Product Coupon Code

DIMENSION

Code for the product-level coupon (Enhanced Ecommerce).

ga:productListName

Product List Name

DIMENSION

The name of the product list in which the product appears (Enhanced Ecommerce).

ga:productListPosition

Product List Position

DIMENSION

The position of the product in the product list (Enhanced Ecommerce).

ga:productVariant

Product Variant

DIMENSION

The specific variation of a product, e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color (Enhanced Ecommerce).

ga:shoppingStage

Shopping Stage

DIMENSION

Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce).

ga:buyToDetailRate

Buy-to-Detail Rate

METRIC

Unique purchases divided by views of product detail pages (Enhanced Ecommerce).

ga:cartToDetailRate

Cart-to-Detail Rate

METRIC

Product adds divided by views of product details (Enhanced Ecommerce).

ga:internalPromotionCTR

Internal Promotion CTR

METRIC

The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) — (Enhanced Ecommerce).

ga:internalPromotionClicks

Internal Promotion Clicks

METRIC

The number of clicks on an internal promotion (Enhanced Ecommerce).

ga:internalPromotionViews

Internal Promotion Views

METRIC

The number of views of an internal promotion (Enhanced Ecommerce).

ga:localProductRefundAmount

Local Product Refund Amount

METRIC

Refund amount in local currency for a given product (Enhanced Ecommerce).

ga:localRefundAmount

Local Refund Amount

METRIC

Total refund amount in local currency for the transaction (Enhanced Ecommerce).

ga:productAddsToCart

Product Adds To Cart

METRIC

Number of times the product was added to the shopping cart (Enhanced Ecommerce).

ga:productCheckouts

Product Checkouts

METRIC

Number of times the product was included in the check-out process (Enhanced Ecommerce).

ga:productDetailViews

Product Detail Views

METRIC

Number of times users viewed the product-detail page (Enhanced Ecommerce).

ga:productListCTR

Product List CTR

METRIC

The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) — (Enhanced Ecommerce).

ga:productListClicks

Product List Clicks

METRIC

Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce).

ga:productListViews

Product List Views

METRIC

Number of times the product appeared in a product list (Enhanced Ecommerce).

ga:productRefundAmount

Product Refund Amount

METRIC

Total refund amount associated with the product (Enhanced Ecommerce).

ga:productRefunds

Product Refunds

METRIC

Number of times a refund was issued for the product (Enhanced Ecommerce).

ga:productRemovesFromCart

Product Removes From Cart

METRIC

Number of times the product was removed from the shopping cart (Enhanced Ecommerce).

ga:productRevenuePerPurchase

Product Revenue per Purchase

METRIC

Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) — (Enhanced Ecommerce).

ga:quantityAddedToCart

Quantity Added To Cart

METRIC

Number of product units added to the shopping cart (Enhanced Ecommerce).

ga:quantityCheckedOut

Quantity Checked Out

METRIC

Number of product units included in check out (Enhanced Ecommerce).

ga:quantityRefunded

Quantity Refunded

METRIC

Number of product units refunded (Enhanced Ecommerce).

ga:quantityRemovedFromCart

Quantity Removed From Cart

METRIC

Number of product units removed from a shopping cart (Enhanced Ecommerce).

ga:refundAmount

Refund Amount

METRIC

Currency amount refunded for a transaction (Enhanced Ecommerce).

ga:revenuePerUser

Revenue per User

METRIC

The total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.

ga:totalRefunds

Refunds

METRIC

Number of refunds that have been issued (Enhanced Ecommerce).

ga:transactionsPerUser

Transactions per User

METRIC

Total number of transactions divided by total number of users.

ga:productCategoryLevel1

Product Category Level 1

DIMENSION

Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

ga:productCategoryLevel2

Product Category Level 2

DIMENSION

Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

ga:productCategoryLevel3

Product Category Level 3

DIMENSION

Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

ga:productCategoryLevel4

Product Category Level 4

DIMENSION

Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

ga:productCategoryLevel5

Product Category Level 5

DIMENSION

Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce).

Оглавление