Отчет Ecommerce
В рамках данного отчета вы можете выгрузить по API из Google Universal Analytics следующие параметры:
name | ui_name | type | description |
---|---|---|---|
ga:productCategory |
Product Category |
DIMENSION |
Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce. |
ga:transactionId |
Transaction ID |
DIMENSION |
The transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart. |
ga:affiliation |
Affiliation |
DIMENSION |
A product affiliation to designate a supplying company or brick and mortar location. |
ga:sessionsToTransaction |
Sessions to Transaction |
DIMENSION |
The number of sessions between users’ purchases and the related campaigns that lead to the purchases. |
ga:daysToTransaction |
Days to Transaction |
DIMENSION |
The number of days between users’ purchases and the most recent campaign source prior to the purchase. |
ga:productSku |
Product SKU |
DIMENSION |
The product SKU, defined in the ecommerce tracking application, for purchased items. |
ga:productName |
Product |
DIMENSION |
The product name, supplied by the ecommerce tracking application, for purchased items. |
ga:currencyCode |
Currency Code |
DIMENSION |
The local currency code (based on ISO 4217 standard) of the transaction. |
ga:transactions |
Transactions |
METRIC |
The total number of transactions. |
ga:transactionsPerSession |
Ecommerce Conversion Rate |
METRIC |
The average number of transactions in a session. |
ga:transactionRevenue |
Revenue |
METRIC |
The total sale revenue (excluding shipping and tax) of the transaction. |
ga:revenuePerTransaction |
Avg. Order Value |
METRIC |
The average revenue of an ecommerce transaction. |
ga:transactionRevenuePerSession |
Per Session Value |
METRIC |
Average transaction revenue for a session. |
ga:transactionShipping |
Shipping |
METRIC |
The total cost of shipping. |
ga:transactionTax |
Tax |
METRIC |
Total tax for the transaction. |
ga:totalValue |
Total Value |
METRIC |
Total value for the property (including total revenue and total goal value). |
ga:itemQuantity |
Quantity |
METRIC |
Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7. |
ga:uniquePurchases |
Unique Purchases |
METRIC |
The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2. |
ga:revenuePerItem |
Avg. Price |
METRIC |
The average revenue per item. |
ga:itemRevenue |
Product Revenue |
METRIC |
The total revenue from purchased product items. |
ga:itemsPerPurchase |
Avg. QTY |
METRIC |
The average quantity of this item (or group of items) sold per purchase. |
ga:localTransactionRevenue |
Local Revenue |
METRIC |
Transaction revenue in local currency. |
ga:localTransactionShipping |
Local Shipping |
METRIC |
Transaction shipping cost in local currency. |
ga:localTransactionTax |
Local Tax |
METRIC |
Transaction tax in local currency. |
ga:localItemRevenue |
Local Product Revenue |
METRIC |
Product revenue in local currency. |
ga:checkoutOptions |
Checkout Options |
DIMENSION |
User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce). |
ga:internalPromotionCreative |
Internal Promotion Creative |
DIMENSION |
The creative content designed for a promotion (Enhanced Ecommerce). |
ga:internalPromotionId |
Internal Promotion ID |
DIMENSION |
The ID of the promotion (Enhanced Ecommerce). |
ga:internalPromotionName |
Internal Promotion Name |
DIMENSION |
The name of the promotion (Enhanced Ecommerce). |
ga:internalPromotionPosition |
Internal Promotion Position |
DIMENSION |
The position of the promotion on the web page or application screen (Enhanced Ecommerce). |
ga:orderCouponCode |
Order Coupon Code |
DIMENSION |
Code for the order-level coupon (Enhanced Ecommerce). |
ga:productBrand |
Product Brand |
DIMENSION |
The brand name under which the product is sold (Enhanced Ecommerce). |
ga:productCategoryHierarchy |
Product Category (Enhanced Ecommerce) |
DIMENSION |
The hierarchical category in which the product is classified (Enhanced Ecommerce). |
ga:productCouponCode |
Product Coupon Code |
DIMENSION |
Code for the product-level coupon (Enhanced Ecommerce). |
ga:productListName |
Product List Name |
DIMENSION |
The name of the product list in which the product appears (Enhanced Ecommerce). |
ga:productListPosition |
Product List Position |
DIMENSION |
The position of the product in the product list (Enhanced Ecommerce). |
ga:productVariant |
Product Variant |
DIMENSION |
The specific variation of a product, e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color (Enhanced Ecommerce). |
ga:shoppingStage |
Shopping Stage |
DIMENSION |
Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce). |
ga:buyToDetailRate |
Buy-to-Detail Rate |
METRIC |
Unique purchases divided by views of product detail pages (Enhanced Ecommerce). |
ga:cartToDetailRate |
Cart-to-Detail Rate |
METRIC |
Product adds divided by views of product details (Enhanced Ecommerce). |
ga:internalPromotionCTR |
Internal Promotion CTR |
METRIC |
The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) — (Enhanced Ecommerce). |
ga:internalPromotionClicks |
Internal Promotion Clicks |
METRIC |
The number of clicks on an internal promotion (Enhanced Ecommerce). |
ga:internalPromotionViews |
Internal Promotion Views |
METRIC |
The number of views of an internal promotion (Enhanced Ecommerce). |
ga:localProductRefundAmount |
Local Product Refund Amount |
METRIC |
Refund amount in local currency for a given product (Enhanced Ecommerce). |
ga:localRefundAmount |
Local Refund Amount |
METRIC |
Total refund amount in local currency for the transaction (Enhanced Ecommerce). |
ga:productAddsToCart |
Product Adds To Cart |
METRIC |
Number of times the product was added to the shopping cart (Enhanced Ecommerce). |
ga:productCheckouts |
Product Checkouts |
METRIC |
Number of times the product was included in the check-out process (Enhanced Ecommerce). |
ga:productDetailViews |
Product Detail Views |
METRIC |
Number of times users viewed the product-detail page (Enhanced Ecommerce). |
ga:productListCTR |
Product List CTR |
METRIC |
The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) — (Enhanced Ecommerce). |
ga:productListClicks |
Product List Clicks |
METRIC |
Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce). |
ga:productListViews |
Product List Views |
METRIC |
Number of times the product appeared in a product list (Enhanced Ecommerce). |
ga:productRefundAmount |
Product Refund Amount |
METRIC |
Total refund amount associated with the product (Enhanced Ecommerce). |
ga:productRefunds |
Product Refunds |
METRIC |
Number of times a refund was issued for the product (Enhanced Ecommerce). |
ga:productRemovesFromCart |
Product Removes From Cart |
METRIC |
Number of times the product was removed from the shopping cart (Enhanced Ecommerce). |
ga:productRevenuePerPurchase |
Product Revenue per Purchase |
METRIC |
Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) — (Enhanced Ecommerce). |
ga:quantityAddedToCart |
Quantity Added To Cart |
METRIC |
Number of product units added to the shopping cart (Enhanced Ecommerce). |
ga:quantityCheckedOut |
Quantity Checked Out |
METRIC |
Number of product units included in check out (Enhanced Ecommerce). |
ga:quantityRefunded |
Quantity Refunded |
METRIC |
Number of product units refunded (Enhanced Ecommerce). |
ga:quantityRemovedFromCart |
Quantity Removed From Cart |
METRIC |
Number of product units removed from a shopping cart (Enhanced Ecommerce). |
ga:refundAmount |
Refund Amount |
METRIC |
Currency amount refunded for a transaction (Enhanced Ecommerce). |
ga:revenuePerUser |
Revenue per User |
METRIC |
The total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users. |
ga:totalRefunds |
Refunds |
METRIC |
Number of refunds that have been issued (Enhanced Ecommerce). |
ga:transactionsPerUser |
Transactions per User |
METRIC |
Total number of transactions divided by total number of users. |
ga:productCategoryLevel1 |
Product Category Level 1 |
DIMENSION |
Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce). |
ga:productCategoryLevel2 |
Product Category Level 2 |
DIMENSION |
Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce). |
ga:productCategoryLevel3 |
Product Category Level 3 |
DIMENSION |
Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce). |
ga:productCategoryLevel4 |
Product Category Level 4 |
DIMENSION |
Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce). |
ga:productCategoryLevel5 |
Product Category Level 5 |
DIMENSION |
Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce). |