Отчет Ecommerce
В рамках данного отчета вы можете выгрузить по API из Google Universal Analytics следующие параметры:
name | ui_name | type | description |
---|---|---|---|
ga:productCategory | Product Category | DIMENSION | Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce. |
ga:transactionId | Transaction ID | DIMENSION | The transaction ID, supplied by the ecommerce tracking method, for the purchase in the shopping cart. |
ga:affiliation | Affiliation | DIMENSION | A product affiliation to designate a supplying company or brick and mortar location. |
ga:sessionsToTransaction | Sessions to Transaction | DIMENSION | The number of sessions between users’ purchases and the related campaigns that lead to the purchases. |
ga:daysToTransaction | Days to Transaction | DIMENSION | The number of days between users’ purchases and the most recent campaign source prior to the purchase. |
ga:productSku | Product SKU | DIMENSION | The product SKU, defined in the ecommerce tracking application, for purchased items. |
ga:productName | Product | DIMENSION | The product name, supplied by the ecommerce tracking application, for purchased items. |
ga:currencyCode | Currency Code | DIMENSION | The local currency code (based on ISO 4217 standard) of the transaction. |
ga:transactions | Transactions | METRIC | The total number of transactions. |
ga:transactionsPerSession | Ecommerce Conversion Rate | METRIC | The average number of transactions in a session. |
ga:transactionRevenue | Revenue | METRIC | The total sale revenue (excluding shipping and tax) of the transaction. |
ga:revenuePerTransaction | Avg. Order Value | METRIC | The average revenue of an ecommerce transaction. |
ga:transactionRevenuePerSession | Per Session Value | METRIC | Average transaction revenue for a session. |
ga:transactionShipping | Shipping | METRIC | The total cost of shipping. |
ga:transactionTax | Tax | METRIC | Total tax for the transaction. |
ga:totalValue | Total Value | METRIC | Total value for the property (including total revenue and total goal value). |
ga:itemQuantity | Quantity | METRIC | Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7. |
ga:uniquePurchases | Unique Purchases | METRIC | The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2. |
ga:revenuePerItem | Avg. Price | METRIC | The average revenue per item. |
ga:itemRevenue | Product Revenue | METRIC | The total revenue from purchased product items. |
ga:itemsPerPurchase | Avg. QTY | METRIC | The average quantity of this item (or group of items) sold per purchase. |
ga:localTransactionRevenue | Local Revenue | METRIC | Transaction revenue in local currency. |
ga:localTransactionShipping | Local Shipping | METRIC | Transaction shipping cost in local currency. |
ga:localTransactionTax | Local Tax | METRIC | Transaction tax in local currency. |
ga:localItemRevenue | Local Product Revenue | METRIC | Product revenue in local currency. |
ga:checkoutOptions | Checkout Options | DIMENSION | User options specified during the checkout process, e.g., FedEx, DHL, UPS for delivery options; Visa, MasterCard, AmEx for payment options. This dimension should be used with ga:shoppingStage (Enhanced Ecommerce). |
ga:internalPromotionCreative | Internal Promotion Creative | DIMENSION | The creative content designed for a promotion (Enhanced Ecommerce). |
ga:internalPromotionId | Internal Promotion ID | DIMENSION | The ID of the promotion (Enhanced Ecommerce). |
ga:internalPromotionName | Internal Promotion Name | DIMENSION | The name of the promotion (Enhanced Ecommerce). |
ga:internalPromotionPosition | Internal Promotion Position | DIMENSION | The position of the promotion on the web page or application screen (Enhanced Ecommerce). |
ga:orderCouponCode | Order Coupon Code | DIMENSION | Code for the order-level coupon (Enhanced Ecommerce). |
ga:productBrand | Product Brand | DIMENSION | The brand name under which the product is sold (Enhanced Ecommerce). |
ga:productCategoryHierarchy | Product Category (Enhanced Ecommerce) | DIMENSION | The hierarchical category in which the product is classified (Enhanced Ecommerce). |
ga:productCouponCode | Product Coupon Code | DIMENSION | Code for the product-level coupon (Enhanced Ecommerce). |
ga:productListName | Product List Name | DIMENSION | The name of the product list in which the product appears (Enhanced Ecommerce). |
ga:productListPosition | Product List Position | DIMENSION | The position of the product in the product list (Enhanced Ecommerce). |
ga:productVariant | Product Variant | DIMENSION | The specific variation of a product, e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color (Enhanced Ecommerce). |
ga:shoppingStage | Shopping Stage | DIMENSION | Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. (Enhanced Ecommerce). |
ga:buyToDetailRate | Buy-to-Detail Rate | METRIC | Unique purchases divided by views of product detail pages (Enhanced Ecommerce). |
ga:cartToDetailRate | Cart-to-Detail Rate | METRIC | Product adds divided by views of product details (Enhanced Ecommerce). |
ga:internalPromotionCTR | Internal Promotion CTR | METRIC | The rate at which users clicked through to view the internal promotion (ga:internalPromotionClicks / ga:internalPromotionViews) — (Enhanced Ecommerce). |
ga:internalPromotionClicks | Internal Promotion Clicks | METRIC | The number of clicks on an internal promotion (Enhanced Ecommerce). |
ga:internalPromotionViews | Internal Promotion Views | METRIC | The number of views of an internal promotion (Enhanced Ecommerce). |
ga:localProductRefundAmount | Local Product Refund Amount | METRIC | Refund amount in local currency for a given product (Enhanced Ecommerce). |
ga:localRefundAmount | Local Refund Amount | METRIC | Total refund amount in local currency for the transaction (Enhanced Ecommerce). |
ga:productAddsToCart | Product Adds To Cart | METRIC | Number of times the product was added to the shopping cart (Enhanced Ecommerce). |
ga:productCheckouts | Product Checkouts | METRIC | Number of times the product was included in the check-out process (Enhanced Ecommerce). |
ga:productDetailViews | Product Detail Views | METRIC | Number of times users viewed the product-detail page (Enhanced Ecommerce). |
ga:productListCTR | Product List CTR | METRIC | The rate at which users clicked through on the product in a product list (ga:productListClicks / ga:productListViews) — (Enhanced Ecommerce). |
ga:productListClicks | Product List Clicks | METRIC | Number of times users clicked the product when it appeared in the product list (Enhanced Ecommerce). |
ga:productListViews | Product List Views | METRIC | Number of times the product appeared in a product list (Enhanced Ecommerce). |
ga:productRefundAmount | Product Refund Amount | METRIC | Total refund amount associated with the product (Enhanced Ecommerce). |
ga:productRefunds | Product Refunds | METRIC | Number of times a refund was issued for the product (Enhanced Ecommerce). |
ga:productRemovesFromCart | Product Removes From Cart | METRIC | Number of times the product was removed from the shopping cart (Enhanced Ecommerce). |
ga:productRevenuePerPurchase | Product Revenue per Purchase | METRIC | Average product revenue per purchase (commonly used with Product Coupon Code) (ga:itemRevenue / ga:uniquePurchases) — (Enhanced Ecommerce). |
ga:quantityAddedToCart | Quantity Added To Cart | METRIC | Number of product units added to the shopping cart (Enhanced Ecommerce). |
ga:quantityCheckedOut | Quantity Checked Out | METRIC | Number of product units included in check out (Enhanced Ecommerce). |
ga:quantityRefunded | Quantity Refunded | METRIC | Number of product units refunded (Enhanced Ecommerce). |
ga:quantityRemovedFromCart | Quantity Removed From Cart | METRIC | Number of product units removed from a shopping cart (Enhanced Ecommerce). |
ga:refundAmount | Refund Amount | METRIC | Currency amount refunded for a transaction (Enhanced Ecommerce). |
ga:revenuePerUser | Revenue per User | METRIC | The total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users. |
ga:totalRefunds | Refunds | METRIC | Number of refunds that have been issued (Enhanced Ecommerce). |
ga:transactionsPerUser | Transactions per User | METRIC | Total number of transactions divided by total number of users. |
ga:productCategoryLevel1 | Product Category Level 1 | DIMENSION | Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce). |
ga:productCategoryLevel2 | Product Category Level 2 | DIMENSION | Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce). |
ga:productCategoryLevel3 | Product Category Level 3 | DIMENSION | Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce). |
ga:productCategoryLevel4 | Product Category Level 4 | DIMENSION | Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce). |
ga:productCategoryLevel5 | Product Category Level 5 | DIMENSION | Level (1-5) in the product category hierarchy, starting from the top (Enhanced Ecommerce). |