Отчет Traffic Sources

ga:referralPath

Referral Path

DIMENSION

The path of the referring URL (e.g., document.referrer). If someone places on their webpage a link to the property, this is the path of the page containing the referring link.

ga:fullReferrer

Full Referrer

DIMENSION

The full referring URL including the hostname and path.

ga:campaign

Campaign

DIMENSION

For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set).

ga:source

Source

DIMENSION

The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct).

ga:medium

Medium

DIMENSION

The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none).

ga:sourceMedium

Source / Medium

DIMENSION

Combined values of ga:source and ga:medium.

ga:keyword

Keyword

DIMENSION

For manual campaign tracking, it is the value of the utm_term campaign tracking parameter. For AdWords traffic, it contains the best matching targeting criteria. For the display network, where multiple targeting criteria could have caused the ad to show up, it returns the best matching targeting criteria as selected by Ads. This could be display_keyword, site placement, boomuserlist, user_interest, age, or gender. Otherwise its value is (not set).

ga:adContent

Ad Content

DIMENSION

For manual campaign tracking, it is the value of the utm_content campaign tracking parameter. For AdWords autotagging, it is the first line of the text for the online Ad campaign. If you use mad libs for the AdWords content, it contains the keywords you provided for the mad libs keyword match. If you use none of the above, its value is (not set).

ga:socialNetwork

Social Network

DIMENSION

The social network name. This is related to the referring social network for traffic sources; e.g., Google+, Blogger.

ga:hasSocialSourceReferral

Social Source Referral

DIMENSION

A boolean, either Yes or No, indicates whether sessions to the property are from a social source.

ga:organicSearches

Organic Searches

METRIC

The number of organic searches happened in a session. This metric is search engine agnostic.

ga:campaignCode

Campaign Code

DIMENSION

For manual campaign tracking, it is the value of the utm_id campaign tracking parameter.