Отчет DoubleClick for Publishers Backfill

ga:dfpLineItemId

GAM Line Item Id

DIMENSION

The ID of the Google Ad Manager line item.

ga:dfpLineItemName

GAM Line Item Name

DIMENSION

The name of the Google Ad Manager line item.

ga:backfillImpressions

GAM Backfill Impressions

METRIC

Backfill Impressions is the sum of all AdSense or Ad Exchance ad impressions served as backfill through DFP. An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we’ll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled).

ga:backfillCoverage

GAM Backfill Coverage

METRIC

Backfill Coverage is the percentage of backfill ad requests that returned at least one ad. Generally, coverage can help identify sites where the publisher account isn’t able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100. If both AdSense and Ad Exchange are providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

ga:backfillMonetizedPageviews

GAM Backfill Monetized Pageviews

METRIC

This measures the total number of pageviews on the property that were shown with at least one ad from the linked backfill account(s). Note that a single monetized pageview can include multiple ad impressions (DFP linking enabled and Hide DFP Revenue not enabled).

ga:backfillImpressionsPerSession

GAM Backfill Impressions / Session

METRIC

The ratio of backfill ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions). If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

ga:backfillViewableImpressionsPercent

GAM Backfill Viewable Impressions %

METRIC

The percentage of backfill ad impressions that were viewable. An impression is considered a viewable impression when it has appeared within the users’ browsers and had the opportunity to be seen. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

ga:backfillClicks

GAM Backfill Clicks

METRIC

The number of times backfill ads were clicked on the site. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

ga:backfillCTR

GAM Backfill CTR

METRIC

The percentage of backfill impressions that resulted in a click on an ad. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

ga:backfillRevenue

GAM Backfill Revenue

METRIC

The total estimated revenue from backfill ads. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

ga:backfillRevenuePer1000Sessions

GAM Backfill Revenue / 1000 Sessions

METRIC

The total estimated revenue from backfill ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site and not ad impressions. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).

ga:backfillECPM

GAM Backfill eCPM

METRIC

The effective cost per thousand pageviews. It is the DFP Backfill Revenue per 1,000 pageviews. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).