Отчет DoubleClick for Publishers Backfill
В рамках данного отчета вы можете выгрузить по API из Google Universal Analytics следующие параметры:
name | ui_name | type | description |
---|---|---|---|
ga:dfpLineItemId |
GAM Line Item Id |
DIMENSION |
The ID of the Google Ad Manager line item. |
ga:dfpLineItemName |
GAM Line Item Name |
DIMENSION |
The name of the Google Ad Manager line item. |
ga:backfillImpressions |
GAM Backfill Impressions |
METRIC |
Backfill Impressions is the sum of all AdSense or Ad Exchance ad impressions served as backfill through DFP. An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we’ll display two impressions (DFP linking enabled and Hide DFP Revenue not enabled). |
ga:backfillCoverage |
GAM Backfill Coverage |
METRIC |
Backfill Coverage is the percentage of backfill ad requests that returned at least one ad. Generally, coverage can help identify sites where the publisher account isn’t able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100. If both AdSense and Ad Exchange are providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled). |
ga:backfillMonetizedPageviews |
GAM Backfill Monetized Pageviews |
METRIC |
This measures the total number of pageviews on the property that were shown with at least one ad from the linked backfill account(s). Note that a single monetized pageview can include multiple ad impressions (DFP linking enabled and Hide DFP Revenue not enabled). |
ga:backfillImpressionsPerSession |
GAM Backfill Impressions / Session |
METRIC |
The ratio of backfill ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions). If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled). |
ga:backfillViewableImpressionsPercent |
GAM Backfill Viewable Impressions % |
METRIC |
The percentage of backfill ad impressions that were viewable. An impression is considered a viewable impression when it has appeared within the users’ browsers and had the opportunity to be seen. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled). |
ga:backfillClicks |
GAM Backfill Clicks |
METRIC |
The number of times backfill ads were clicked on the site. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled). |
ga:backfillCTR |
GAM Backfill CTR |
METRIC |
The percentage of backfill impressions that resulted in a click on an ad. If AdSense and Ad Exchange are both providing backfill ads, this metric is the weighted average of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled). |
ga:backfillRevenue |
GAM Backfill Revenue |
METRIC |
The total estimated revenue from backfill ads. If AdSense and Ad Exchange are both providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled). |
ga:backfillRevenuePer1000Sessions |
GAM Backfill Revenue / 1000 Sessions |
METRIC |
The total estimated revenue from backfill ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site and not ad impressions. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled). |
ga:backfillECPM |
GAM Backfill eCPM |
METRIC |
The effective cost per thousand pageviews. It is the DFP Backfill Revenue per 1,000 pageviews. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled). |