В рамках данного отчета вы можете выгрузить по API из Google Universal Analytics следующие параметры:
An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we’ll display two impressions.
Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn’t able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100
Publisher Monetized Pageviews
This measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). Note that a single page can have multiple ad units.
Publisher Impressions / Session
The ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).
Publisher Viewable Impressions %
The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users’ browsers and has the opportunity to be seen.
The number of times ads from a linked publisher account (AdSense, AdX, DFP) were clicked on the site.
The percentage of pageviews that resulted in a click on a linked publisher account (AdSense, AdX, DFP) ad.
The total estimated revenue from all linked publisher account (AdSense, AdX, DFP) ads.
Publisher Revenue / 1000 Sessions
The total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 Analytics sessions.
The effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews.