Отчет Publisher

ga:totalPublisherImpressions

Publisher Impressions

METRIC

An ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we’ll display two impressions.

ga:totalPublisherCoverage

Publisher Coverage

METRIC

Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help you identify sites where the publisher account (AdSense, AdX, DFP) isn’t able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100

ga:totalPublisherMonetizedPageviews

Publisher Monetized Pageviews

METRIC

This measures the total number of pageviews on the property that were shown with an ad from one of the linked publisher accounts (AdSense, AdX, DFP). Note that a single page can have multiple ad units.

ga:totalPublisherImpressionsPerSession

Publisher Impressions / Session

METRIC

The ratio of linked publisher account (AdSense, AdX, DFP) ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).

ga:totalPublisherViewableImpressionsPercent

Publisher Viewable Impressions %

METRIC

The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users’ browsers and has the opportunity to be seen.

ga:totalPublisherClicks

Publisher Clicks

METRIC

The number of times ads from a linked publisher account (AdSense, AdX, DFP) were clicked on the site.

ga:totalPublisherCTR

Publisher CTR

METRIC

The percentage of pageviews that resulted in a click on a linked publisher account (AdSense, AdX, DFP) ad.

ga:totalPublisherRevenue

Publisher Revenue

METRIC

The total estimated revenue from all linked publisher account (AdSense, AdX, DFP) ads.

ga:totalPublisherRevenuePer1000Sessions

Publisher Revenue / 1000 Sessions

METRIC

The total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 Analytics sessions.

ga:totalPublisherECPM

Publisher eCPM

METRIC

The effective cost per thousand pageviews. It is the total estimated revenue from all linked publisher accounts (AdSense, AdX, DFP) per 1,000 pageviews.