Отчет Ad Exchange

ga:adxImpressions

AdX Impressions

METRIC

An Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we’ll display two impressions.

ga:adxCoverage

AdX Coverage

METRIC

Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn’t able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100

ga:adxMonetizedPageviews

AdX Monetized Pageviews

METRIC

This measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units.

ga:adxImpressionsPerSession

AdX Impressions / Session

METRIC

The ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).

ga:adxViewableImpressionsPercent

AdX Viewable Impressions %

METRIC

The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users’ browsers and has the opportunity to be seen.

ga:adxClicks

AdX Clicks

METRIC

The number of times AdX ads were clicked on the site.

ga:adxCTR

AdX CTR

METRIC

The percentage of pageviews that resulted in a click on an Ad Exchange ad.

ga:adxRevenue

AdX Revenue

METRIC

The total estimated revenue from Ad Exchange ads.

ga:adxRevenuePer1000Sessions

AdX Revenue / 1000 Sessions

METRIC

The total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions.

ga:adxECPM

AdX eCPM

METRIC

The effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews.