Отчет Ad Exchange
В рамках данного отчета вы можете выгрузить по API из Google Universal Analytics следующие параметры:
An Ad Exchange ad impression is reported whenever an individual ad is displayed on the website. For example, if a page with two ad units is viewed once, we’ll display two impressions.
Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn’t able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100
AdX Monetized Pageviews
This measures the total number of pageviews on the property that were shown with an ad from the linked Ad Exchange account. Note that a single page can have multiple ad units.
AdX Impressions / Session
The ratio of Ad Exchange ad impressions to Analytics sessions (Ad Impressions / Analytics Sessions).
AdX Viewable Impressions %
The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users’ browsers and has the opportunity to be seen.
The number of times AdX ads were clicked on the site.
The percentage of pageviews that resulted in a click on an Ad Exchange ad.
The total estimated revenue from Ad Exchange ads.
AdX Revenue / 1000 Sessions
The total estimated revenue from Ad Exchange ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site, not on ad impressions.
The effective cost per thousand pageviews. It is the Ad Exchange revenue per 1,000 pageviews.