Отчет Lifetime Value and Cohorts
В рамках данного отчета вы можете выгрузить по API из Google Universal Analytics следующие параметры:
name | ui_name | type | description |
---|---|---|---|
ga:acquisitionCampaign |
Acquisition Campaign |
DIMENSION |
The campaign through which users were acquired, derived from users’ first session. |
ga:acquisitionMedium |
Acquisition Medium |
DIMENSION |
The medium through which users were acquired, derived from users’ first session. |
ga:acquisitionSource |
Acquisition Source |
DIMENSION |
The source through which users were acquired, derived from users’ first session. |
ga:acquisitionSourceMedium |
Acquisition Source / Medium |
DIMENSION |
The combined value of ga:userAcquisitionSource and ga:acquisitionMedium. |
ga:acquisitionTrafficChannel |
Acquisition Channel |
DIMENSION |
Traffic channel through which users were acquired. It is extracted from users’ first session. Traffic channel is computed based on the default channel grouping rules (at view level if available) at the time of user acquisition. |
ga:cohort |
Cohort |
DIMENSION |
Name of the cohort to which a user belongs. Depending on how cohorts are defined, a user can belong to multiple cohorts, similar to how a user can belong to multiple segments. |
ga:cohortNthDay |
Day |
DIMENSION |
Day offset relative to the cohort definition date. For example, if a cohort is defined with the first visit date as 2015-09-01, then for the date 2015-09-04, ga:cohortNthDay will be 3. |
ga:cohortNthMonth |
Month |
DIMENSION |
Month offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01 <= first session date <= 2015-09-30. Then, for 2015-09-01 <= date <= 2015-09-30, ga:cohortNthMonth = 0. 2015-10-01 <= date <= 2015-10-31, ga:cohortNthMonth = 2. and so on. For a cohorts request requesting lifetime value: ga:cohortNthMonth is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-10-01 <= first session date <= 2015-09-30. And a user was acquired on 2015-09-04. Then, for 2015-09-04 <= date <= 2015-10-04, ga:cohortNthMonth = 0 2015-10-04 <= date <= 2015-11-04, ga:cohortNthMonth = 1, and so on. |
ga:cohortNthWeek |
Week |
DIMENSION |
Week offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01 <= first session date <= 2015-09-07. Then, for 2015-09-01 <= date <= 2015-09-07, ga:cohortNthWeek = 0. 2015-09-08 <= date <= 2015-09-14, ga:cohortNthWeek = 1. etc. For a cohorts request requesting lifetime value: ga:cohortNthWeek is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-09-01 <= first session date <= 2015-09-07. And a user was acquired on 2015-09-04. Then, for 2015-09-04 <= date<= 2015-09-10, ga:cohortNthWeek = 0 2015-09-11 <= date <= 2015-09-17, ga:cohortNthWeek = 1 |
ga:cohortActiveUsers |
Users |
METRIC |
This metric is relevant in the context of ga:cohortNthDay/ga:cohortNthWeek/ga:cohortNthMonth. It indicates the number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example, for ga:cohortNthWeek = 1, number of users (in the cohort) who are active in week 1. If a request doesn’t have any of ga:cohortNthDay/ga:cohortNthWeek/ga:cohortNthMonth, this metric will have the same value as ga:cohortTotalUsers. |
ga:cohortAppviewsPerUser |
Appviews per User |
METRIC |
App views per user for a cohort. |
ga:cohortAppviewsPerUserWithLifetimeCriteria |
Appviews Per User (LTV) |
METRIC |
App views per user for the acquisition dimension for a cohort. |
ga:cohortGoalCompletionsPerUser |
Goal Completions per User |
METRIC |
Goal completions per user for the acquisition dimension for a cohort. |
ga:cohortGoalCompletionsPerUserWithLifetimeCriteria |
Goal Completions Per User (LTV) |
METRIC |
Goal completions per user for a cohort. |
ga:cohortPageviewsPerUser |
Pageviews per User |
METRIC |
Pageviews per user for a cohort. |
ga:cohortPageviewsPerUserWithLifetimeCriteria |
Pageviews Per User (LTV) |
METRIC |
Pageviews per user for the acquisition dimension for a cohort. |
ga:cohortRetentionRate |
User Retention |
METRIC |
Cohort retention rate. |
ga:cohortRevenuePerUser |
Revenue per User |
METRIC |
Revenue per user for a cohort. |
ga:cohortRevenuePerUserWithLifetimeCriteria |
Revenue Per User (LTV) |
METRIC |
Revenue per user for the acquisition dimension for a cohort. |
ga:cohortSessionDurationPerUser |
Session Duration per User |
METRIC |
Session duration per user for a cohort. |
ga:cohortSessionDurationPerUserWithLifetimeCriteria |
Session Duration Per User (LTV) |
METRIC |
Session duration per user for the acquisition dimension for a cohort. |
ga:cohortSessionsPerUser |
Sessions per User |
METRIC |
Sessions per user for a cohort. |
ga:cohortSessionsPerUserWithLifetimeCriteria |
Sessions Per User (LTV) |
METRIC |
Sessions per user for the acquisition dimension for a cohort. |
ga:cohortTotalUsers |
Total Users |
METRIC |
Number of users belonging to the cohort, also known as cohort size. |
ga:cohortTotalUsersWithLifetimeCriteria |
Users |
METRIC |
This is relevant in the context of a request which has the dimensions ga:acquisitionTrafficChannel/ga:acquisitionSource/ga:acquisitionMedium/ga:acquisitionCampaign. It represents the number of users in the cohorts who are acquired through the current channel/source/medium/campaign. For example, for ga:acquisitionTrafficChannel=Direct, it represents the number users in the cohort, who were acquired directly. If none of these mentioned dimensions are present, then its value is equal to ga:cohortTotalUsers. |