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Отчет Lifetime Value and Cohorts

В рамках данного отчета вы можете выгрузить по API из Google Universal Analytics следующие параметры:

nameui_nametypedescription

ga:acquisitionCampaign

Acquisition Campaign

DIMENSION

The campaign through which users were acquired, derived from users’ first session.

ga:acquisitionMedium

Acquisition Medium

DIMENSION

The medium through which users were acquired, derived from users’ first session.

ga:acquisitionSource

Acquisition Source

DIMENSION

The source through which users were acquired, derived from users’ first session.

ga:acquisitionSourceMedium

Acquisition Source / Medium

DIMENSION

The combined value of ga:userAcquisitionSource and ga:acquisitionMedium.

ga:acquisitionTrafficChannel

Acquisition Channel

DIMENSION

Traffic channel through which users were acquired. It is extracted from users’ first session. Traffic channel is computed based on the default channel grouping rules (at view level if available) at the time of user acquisition.

ga:cohort

Cohort

DIMENSION

Name of the cohort to which a user belongs. Depending on how cohorts are defined, a user can belong to multiple cohorts, similar to how a user can belong to multiple segments.

ga:cohortNthDay

Day

DIMENSION

Day offset relative to the cohort definition date. For example, if a cohort is defined with the first visit date as 2015-09-01, then for the date 2015-09-04, ga:cohortNthDay will be 3.

ga:cohortNthMonth

Month

DIMENSION

Month offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01 <= first session date <= 2015-09-30. Then, for 2015-09-01 <= date <= 2015-09-30, ga:cohortNthMonth = 0. 2015-10-01 <= date <= 2015-10-31, ga:cohortNthMonth = 2. and so on. For a cohorts request requesting lifetime value: ga:cohortNthMonth is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-10-01 <= first session date <= 2015-09-30. And a user was acquired on 2015-09-04. Then, for 2015-09-04 <= date <= 2015-10-04, ga:cohortNthMonth = 0 2015-10-04 <= date <= 2015-11-04, ga:cohortNthMonth = 1, and so on.

ga:cohortNthWeek

Week

DIMENSION

Week offset relative to the cohort definition date. The semantics of this dimension differs based on whether lifetime value is requested or not. For a cohorts report not requesting lifetime value: This is the week offset from the cohort definition start date. For example, if cohort is defined as 2015-09-01 <= first session date <= 2015-09-07. Then, for 2015-09-01 <= date <= 2015-09-07, ga:cohortNthWeek = 0. 2015-09-08 <= date <= 2015-09-14, ga:cohortNthWeek = 1. etc. For a cohorts request requesting lifetime value: ga:cohortNthWeek is calculated relative to the users acquisition date. It is not dependent on the cohort definition date. For example, if we define a cohort as 2015-09-01 <= first session date <= 2015-09-07. And a user was acquired on 2015-09-04. Then, for 2015-09-04 <= date<= 2015-09-10, ga:cohortNthWeek = 0 2015-09-11 <= date <= 2015-09-17, ga:cohortNthWeek = 1

ga:cohortActiveUsers

Users

METRIC

This metric is relevant in the context of ga:cohortNthDay/ga:cohortNthWeek/ga:cohortNthMonth. It indicates the number of users in the cohort who are active in the time window corresponding to the cohort nth day/week/month. For example, for ga:cohortNthWeek = 1, number of users (in the cohort) who are active in week 1. If a request doesn’t have any of ga:cohortNthDay/ga:cohortNthWeek/ga:cohortNthMonth, this metric will have the same value as ga:cohortTotalUsers.

ga:cohortAppviewsPerUser

Appviews per User

METRIC

App views per user for a cohort.

ga:cohortAppviewsPerUserWithLifetimeCriteria

Appviews Per User (LTV)

METRIC

App views per user for the acquisition dimension for a cohort.

ga:cohortGoalCompletionsPerUser

Goal Completions per User

METRIC

Goal completions per user for the acquisition dimension for a cohort.

ga:cohortGoalCompletionsPerUserWithLifetimeCriteria

Goal Completions Per User (LTV)

METRIC

Goal completions per user for a cohort.

ga:cohortPageviewsPerUser

Pageviews per User

METRIC

Pageviews per user for a cohort.

ga:cohortPageviewsPerUserWithLifetimeCriteria

Pageviews Per User (LTV)

METRIC

Pageviews per user for the acquisition dimension for a cohort.

ga:cohortRetentionRate

User Retention

METRIC

Cohort retention rate.

ga:cohortRevenuePerUser

Revenue per User

METRIC

Revenue per user for a cohort.

ga:cohortRevenuePerUserWithLifetimeCriteria

Revenue Per User (LTV)

METRIC

Revenue per user for the acquisition dimension for a cohort.

ga:cohortSessionDurationPerUser

Session Duration per User

METRIC

Session duration per user for a cohort.

ga:cohortSessionDurationPerUserWithLifetimeCriteria

Session Duration Per User (LTV)

METRIC

Session duration per user for the acquisition dimension for a cohort.

ga:cohortSessionsPerUser

Sessions per User

METRIC

Sessions per user for a cohort.

ga:cohortSessionsPerUserWithLifetimeCriteria

Sessions Per User (LTV)

METRIC

Sessions per user for the acquisition dimension for a cohort.

ga:cohortTotalUsers

Total Users

METRIC

Number of users belonging to the cohort, also known as cohort size.

ga:cohortTotalUsersWithLifetimeCriteria

Users

METRIC

This is relevant in the context of a request which has the dimensions ga:acquisitionTrafficChannel/ga:acquisitionSource/ga:acquisitionMedium/ga:acquisitionCampaign. It represents the number of users in the cohorts who are acquired through the current channel/source/medium/campaign. For example, for ga:acquisitionTrafficChannel=Direct, it represents the number users in the cohort, who were acquired directly. If none of these mentioned dimensions are present, then its value is equal to ga:cohortTotalUsers.

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