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Отчет DoubleClick Campaign Manager

В рамках данного отчета вы можете выгрузить по API из Google Universal Analytics следующие параметры:

nameui_nametypedescription

ga:dcmClickAd

CM360 Ad (GA Model)

DIMENSION

DCM ad name of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickAdId

CM360 Ad ID (GA Model)

DIMENSION

DCM ad ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickAdType

CM360 Ad Type (GA Model)

DIMENSION

DCM ad type name of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickAdTypeId

CM360 Ad Type ID

DIMENSION

DCM ad type ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickAdvertiser

CM360 Advertiser (GA Model)

DIMENSION

DCM advertiser name of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickAdvertiserId

CM360 Advertiser ID (GA Model)

DIMENSION

DCM advertiser ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickCampaign

CM360 Campaign (GA Model)

DIMENSION

DCM campaign name of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickCampaignId

CM360 Campaign ID (GA Model)

DIMENSION

DCM campaign ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickCreativeId

CM360 Creative ID (GA Model)

DIMENSION

DCM creative ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickCreative

CM360 Creative (GA Model)

DIMENSION

DCM creative name of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickRenderingId

CM360 Rendering ID (GA Model)

DIMENSION

DCM rendering ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickCreativeType

CM360 Creative Type (GA Model)

DIMENSION

DCM creative type name of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickCreativeTypeId

CM360 Creative Type ID (GA Model)

DIMENSION

DCM creative type ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickCreativeVersion

CM360 Creative Version (GA Model)

DIMENSION

DCM creative version of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickSite

CM360 Site (GA Model)

DIMENSION

Site name where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickSiteId

CM360 Site ID (GA Model)

DIMENSION

DCM site ID where the DCM creative was shown and clicked on for the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickSitePlacement

CM360 Placement (GA Model)

DIMENSION

DCM site placement name of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickSitePlacementId

CM360 Placement ID (GA Model)

DIMENSION

DCM site placement ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmClickSpotId

CM360 Floodlight Configuration ID (GA Model)

DIMENSION

DCM Floodlight configuration ID of the DCM click matching the Google Analytics session (Analytics 360 only).

ga:dcmFloodlightActivity

CM360 Activity

DIMENSION

DCM Floodlight activity name associated with the floodlight conversion (Analytics 360 only).

ga:dcmFloodlightActivityAndGroup

CM360 Activity and Group

DIMENSION

DCM Floodlight activity name and group name associated with the floodlight conversion (Analytics 360 only).

ga:dcmFloodlightActivityGroup

CM360 Activity Group

DIMENSION

DCM Floodlight activity group name associated with the floodlight conversion (Analytics 360 only).

ga:dcmFloodlightActivityGroupId

CM360 Activity Group ID

DIMENSION

DCM Floodlight activity group ID associated with the floodlight conversion (Analytics 360 only).

ga:dcmFloodlightActivityId

CM360 Activity ID

DIMENSION

DCM Floodlight activity ID associated with the floodlight conversion (Analytics 360 only).

ga:dcmFloodlightAdvertiserId

CM360 Advertiser ID

DIMENSION

DCM Floodlight advertiser ID associated with the floodlight conversion (Analytics 360 only).

ga:dcmFloodlightSpotId

CM360 Floodlight Configuration ID

DIMENSION

DCM Floodlight configuration ID associated with the floodlight conversion (Analytics 360 only).

ga:dcmLastEventAd

CM360 Ad

DIMENSION

DCM ad name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventAdId

CM360 Ad ID (CM360 Model)

DIMENSION

DCM ad ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventAdType

CM360 Ad Type (CM360 Model)

DIMENSION

DCM ad type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventAdTypeId

CM360 Ad Type ID (CM360 Model)

DIMENSION

DCM ad type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventAdvertiser

CM360 Advertiser (CM360 Model)

DIMENSION

DCM advertiser name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventAdvertiserId

CM360 Advertiser ID (CM360 Model)

DIMENSION

DCM advertiser ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventAttributionType

CM360 Attribution Type (CM360 Model)

DIMENSION

There are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, then the value will be ViewThrough (Analytics 360 only).

ga:dcmLastEventCampaign

CM360 Campaign (CM360 Model)

DIMENSION

DCM campaign name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventCampaignId

CM360 Campaign ID (CM360 Model)

DIMENSION

DCM campaign ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventCreativeId

CM360 Creative ID (CM360 Model)

DIMENSION

DCM creative ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventCreative

CM360 Creative (CM360 Model)

DIMENSION

DCM creative name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventRenderingId

CM360 Rendering ID (CM360 Model)

DIMENSION

DCM rendering ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventCreativeType

CM360 Creative Type (CM360 Model)

DIMENSION

DCM creative type name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventCreativeTypeId

CM360 Creative Type ID (CM360 Model)

DIMENSION

DCM creative type ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventCreativeVersion

CM360 Creative Version (CM360 Model)

DIMENSION

DCM creative version of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventSite

CM360 Site (CM360 Model)

DIMENSION

Site name where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventSiteId

CM360 Site ID (CM360 Model)

DIMENSION

DCM site ID where the DCM creative was shown and clicked on for the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventSitePlacement

CM360 Placement (CM360 Model)

DIMENSION

DCM site placement name of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventSitePlacementId

CM360 Placement ID (CM360 Model)

DIMENSION

DCM site placement ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmLastEventSpotId

CM360 Floodlight Configuration ID (CM360 Model)

DIMENSION

DCM Floodlight configuration ID of the last DCM event (impression or click within the DCM lookback window) associated with the Google Analytics session (Analytics 360 only).

ga:dcmFloodlightQuantity

CM Conversions

METRIC

The number of DCM Floodlight conversions (Analytics 360 only).

ga:dcmFloodlightRevenue

CM Revenue

METRIC

DCM Floodlight revenue (Analytics 360 only).

ga:dcmCPC

CM CPC

METRIC

DCM Cost Per Click (Analytics 360 only).

ga:dcmCTR

CM CTR

METRIC

DCM Click Through Rate (Analytics 360 only).

ga:dcmClicks

CM Clicks

METRIC

DCM Total Clicks (Analytics 360 only).

ga:dcmCost

CM Cost

METRIC

DCM Total Cost (Analytics 360 only).

ga:dcmImpressions

CM Impressions

METRIC

DCM Total Impressions (Analytics 360 only).

ga:dcmROAS

CM ROAS

METRIC

DCM Return On Ad Spend (ROAS) (Analytics 360 only).

ga:dcmRPC

CM RPC

METRIC

DCM Revenue Per Click (Analytics 360 only).

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